Safety and performance aren’t usually a package deal in the world of shampoos, conditioners, and styling treatments. So-called “natural” formulas often aren’t potent enough for many hair types, and the hair products that do deliver results tend to contain some pretty questionable ingredients.
Need proof? We’ve rounded up a few surprising facts about hair care—all of which we took into consideration while developing our groundbreaking new collection of safer solutions for your scalp and strands. Once you’re in the know, you’ll never look at your lather-rinse-repeat routine the same way again.
1. Your Scalp Is Really Absorbent.
Just as your face drinks up the (hopefully safe!) actives in your serums and moisturizers, so too does your scalp soak in many of the ingredients it encounters. Yes, even the harmful ones.
That’s why our new line is filled with next-generation botanical extracts that promote all aspects of hair and skin health—and free of harmful sulfates, silicones, mineral oils, and synthetic fragrances. Think of them as a green juice for your mane.
2. Traditional Shampoos Could Be Drying Out Your Hair.
Lush shampoo lather may feel totally luxurious, but in most cases, it’s having the opposite effect on your tresses. That’s because it’s often the product of harmful chemicals like SLS, SLES, and ALS—sulfates that are known to strip your hair of its natural oils and cause irritation.
Our newest shampoos, however, are different. Each one—Volume & Shape, Smooth & Control, and Repair & Nourish—incorporates Beautycounter’s proprietary PureFoam Cleansing Technology. Derived from sugars, this innovation creates loads of lather minus the harsh additives mentioned above. Our research shows these formulas to be less irritating to the scalp than both natural and traditional shampoos, and they’re sure to leave your hair feeling fresh and clean. (Unlike lots of other “gentle,” non-foaming products.)
3. Many Conditioners Stick Around Longer Than You Want Them To.
Many times, when a conditioner makes your hair super shiny and smooth, it’s the work of silicones. Once these molecules are on your hair, they don’t want to let go—in fact, it takes 10 washes to get rid of them after just one application. (And if you condition your hair three times a week, every week? We’ll let you do the math.) They’re easy to spot because they often end in “–cone”—like dimethicone or cyclomethicone—although other common names include dimethiconol and cyclopentasiloxane.
Our new conditioners are just as effective as the conventional ones thanks to a revolutionary Blue Agave complex. It’s found in every product in our targeted hair care line and promotes thickness, elasticity and softness—all while protecting your hair from environmental stressors and stimulating circulation to the scalp. (Hello, hair growth!)