It’s been 76 years since the federal government passed a law in the U.S. regulating the ingredients used in cosmetic and personal care products. A lot has changed since then.
While the EU has banned or restricted more than 1,300 harmful and toxic chemicals from personal care products, the US bans or restricts just 11. At Beautycounter, there are 1,500 ingredients we will never use. Every ingredient in our products has a function; nothing is used without careful consideration for efficacy and performance. No unwanted extras, no dyes, no mysteries. Just ingredients with purpose.
The essential ingredients are put through The Screen, our proprietary ingredient evaluation process, which is the strictest in the industry. Our method includes considering safety criteria like skin irritation, carcinogenicity, and reproductive toxicity, as well as any information regarding cumulative exposure (are we exposed to this chemical from other sources?) and bioaccumulation (will it build up in our bodies over time?). We also consider environmental impact, and work to avoid ingredients that negatively impact the ecosystem.
If the ingredient passes The Screen, we believe it is safe to put in our products and onto your skin.